{"id":10035,"date":"2014-09-08T15:00:31","date_gmt":"2014-09-08T15:00:31","guid":{"rendered":"http:\/\/jewishaction.com\/?p=10035"},"modified":"2021-12-01T16:15:17","modified_gmt":"2021-12-01T16:15:17","slug":"making-dream-house-come-true-chaya-ruchi-gross","status":"publish","type":"post","link":"https:\/\/jewishaction.com\/business-economics\/business\/making-dream-house-come-true-chaya-ruchi-gross\/","title":{"rendered":"Making Your Dream House Come True: Chaya Ruchi Gross"},"content":{"rendered":"

\u201cChoose a job you love, and you will never have to work a day in your life.\u201d Such is the attitude of forty-eight-year-old Chaya Ruchi Gross, a Satmar wife, mother and grandmother. Gross is also the founder and CEO of Dynamic Kitchen Design & Interiors, a company with annual sales reaching seven digits located in Spring Valley, New York. Gross, who usually takes on around fifty projects a year, designs kitchens and bathrooms. Her house, which she moved into two years ago, \u201cfunctions as a \u2018virtual showroom,\u2019\u201d where she presents different types of custom cabinetry and other items that she designs and sells.<\/p>\n

For nearly a decade prior to starting her business, Gross taught high school as a single mom, raising five children alone. Her success in the classroom led the principal to promote her to curriculum advisor. The administration, however, did not feel comfortable with an unmarried woman taking the position. As a result, her contract was revoked, leaving Gross unemployed and humiliated. \u201cIt was quite a blow,\u201d says Gross. \u201cI looked forward to the promotion, and was excited about implementing some ideas I had for the school. But I took a very short time [to deal with the disappointment]. I turned to God and embraced the decree . . . I knew that this too shall pass.\u201d<\/p>\n

\"Chaya<\/a>

Chaya Ruchi Gross\u2019 house, which she moved into two years ago, \u201cfunctions as a virtual showroom,\u201d where she presents different types of custom cabinetry and other items that she designs and sells. Photo courtesy of Chaya Ruchi Gross<\/em><\/p><\/div>\n

In order to help his daughter, her father \u201ccreated\u201d some work for her in the family\u2019s wholesale cabinet company, soliciting calls to general contractors and securing appointments for sales meetings. With much determination and siyata d\u2019Shmaya, she landed a huge deal with one of the largest contractors in New York City. But Gross soon realized that conducting visits to job sites and interacting with men in \u201chard hats\u201d did not suit her. She took courses with the National Kitchen & Bath Association (NKBA) and SEN Design Group. Then she launched Dynamic Kitchen Design & Interiors, hoping to design and manage projects for local customers. With her family\u2019s support, Gross gained access to many areas of the industry, enabling her to use her talent, hard work and resolve to make the business work.<\/p>\n

Gross stated that the biggest challenge in getting started was \u201cgaining customers\u2019 trust and belief in my capabilities, and managing as a single parent.\u201d As the sole supporter of her children, Gross says, \u201cGod was my partner.\u201d She offered her first three customers a great deal in order to establish herself. From there, it did not take long for customers to recognize her integrity and work ethic. In those early years, Gross also struggled with learning from her mistakes. \u201cMost cost me money,\u201d she says. \u201cSome lessons can only be learned through trial and error.\u201d<\/p>\n

\u201cInstead of spending money on marketing to bring in new customers, I spend it on my old ones and they pitch for me,\u201d says Gross. \u201cIt\u2019s a win-win situation.<\/strong>\u201d<\/strong><\/p><\/blockquote>\n

A few years later, after remarrying, Gross took a two-year sabbatical, and upon returning to the business, it immediately blossomed. Involved in the business, Gross\u2019 husband handles deliveries, deals with installers and serves as an \u201call-around incredible support.\u201d<\/p>\n

Before completing a job, Gross ensures that the customer gets at least one item that he or she wants but can\u2019t afford. She attributes her lack of a need to advertise to this practice. \u201cInstead of spending money on marketing to bring in new customers, I spend it on my old ones and they pitch for me,\u201d says Gross. All of her customers approach her purely through word of mouth. \u201cIt\u2019s a win-win situation.\u201d Gross realized her success \u201cwhen customers would still smile and greet me on the street after I finished a project for them,\u201d she says.<\/p>\n

In managing a business, burnout is inevitable. Sometimes Gross struggles with finding the stamina to keep going when work gets tough. \u201cI talk to God when I am feeling overwhelmed, including asking the Almighty for help with a design, an installation issue, et cetera,\u201d she confides. \u201cI have also come to realize that it\u2019s okay to turn down a customer or ask someone to call back in two weeks if I feel that in my [current] state I cannot fully be there for him or her.\u201d<\/p>\n

She credits the JWE for motivating her to keep going. Prior to the first conference in 2013, Gross was feeling burned out from all the pressure she was experiencing at work. After being coerced by friends to attend the conference, she returned feeling empowered. Now she serves as a JWE city leader, supporting other women entrepreneurs and getting supported in return.<\/p>\n

Recently, Gross\u2019 youngest child got engaged. \u201cWith tremendous siyata d\u2019Shmaya<\/em>, I have more nachas<\/em> than I could have ever hoped for,\u201d she says. \u201cI thank God every day for my little successes and pitfalls. Whatever success I have is never truly my own.\u201d<\/p>\n

Avigayil Perry lives in Norfolk, Virginia, with her family and writes for various Jewish publications.<\/em><\/p>\n

<\/h3>\n

More In This Section<\/h3>\n

A Business of Her Own<\/strong>
\nGrowing numbers of Orthodox women from across the spectrum of Orthodoxy are using their ambition, ingenuity and creativity to launch successful businesses of their own.<\/em><\/p>\n

Building a Community of Women: Chaya Fishman<\/a><\/span><\/strong> by Avigayil Perry<\/em>
\nDappling in Cleaning Formulas: Tamar Rosenthal and Dana Rubenstein<\/a><\/span><\/strong> by Avigayil Perry<\/em>
\nGrowing a Tree of Knowledge: Nechama Salfer<\/a><\/span> <\/strong>by Avigayil Perry<\/p>\n

The New Entreprenuer<\/strong><\/a> by Bayla Sheva Brenner<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cChoose a job you love, and you will never have to work a day in your life.\u201d Such is the attitude of forty-eight-year-old Chaya Ruchi Gross, a Satmar wife, mother and grandmother. Gross is also the founder and CEO of Dynamic Kitchen Design & Interiors, a company with annual sales reaching seven digits located in Spring Valley, New York. Gross, who usually takes on <\/p>\n","protected":false},"author":377,"featured_media":10037,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[88,199,34],"tags":[],"class_list":["post-10035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-cover-story","category-people","issues-fall-2014-5775"],"acf":[],"yoast_head":"\nMaking Your Dream House Come True: Chaya Ruchi Gross - Jewish Action<\/title>\n<meta name=\"description\" content=\"\u201cChoose a job you love, and you will never have to work a day in your life.\u201d Such is the attitude of forty-eight-year-old Chaya Ruchi Gross, a Satmar wife, mother and grandmother. 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